New2020 Digital Analytics and Governance Report →

Trusted Data. Actionable Insights.

Drive growth and increase ROI by unifying data standards, capturing and validating every customer touchpoint, and generating actionable insights.

6 Million+

Web Page Audits Per Week


User Journey Tests Per Month


TagDebugger Users

“With ObservePoint, I’m able to reassure stakeholders that errors won’t pop up and that the integrity of their reports will be sound.”

- Maggie Vega, Sr. Marketing Analyst

“ObservePoint has been central to our success since the very beginning—it’s built into my DNA to use and rely on ObservePoint.”

- Tim Crandley, Head of Global Marketing Technology

Confidence in your data and decisions.

Make Better Decisions

Ensure Data Quality

Standardize and test your data collection to ensure accurate data and insights.

Improve User Experiences

Optimize Customer Experience

Capture every touchpoint to optimize the end-to-end customer journey.

Ensure ROI on MarTech

Drive Growth & ROI

Analyze accurate customer insights that drive engagement and increase revenue.

The Complete ObservePoint Suite

ObservePoint Overview

Validate the data you’re collecting so you can make better decisions for your customers and your company.

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Test network requests from mobile apps to verify the presence and performance of analytics and other SDKs.

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Connect to any WiFi-enabled device and run test scripts on the spot to ensure data collection matches your expectations.

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Define tracking parameters, build campaign URLs, and validate the functionality of your campaign tracking—all in one centralized interface.

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Ready to see the difference ObservePoint can make for you?

Get a free website audit to start collecting accurate data today.